Guide

Google’s Guide to Building a Data-Driven Culture

Make smarter business decisions based on innovation and accurate data. Explore how other organizations have moved toward their own data cultures.

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Building a culture where data reigns involves people, process, and technology. It’s a journey that starts with understanding why a data culture matters, then continues down the road to folding data-driven decision making into all of the business’s teams and initiatives.

Organizations today are faced with opportunities and risks, and need to make the best decisions possible. Implementing a data culture can help organizations become more agile, responsive to customer needs, and open to innovation. In this whitepaper, you’ll find out what to consider as you move your business toward a data-driven culture, and explore these four key topics within data culture:

  • Operating with trust
  • Democratizing insights
  • Increasing business agility
  • Applying intelligence

Explore how other organizations have moved toward their own data cultures, and see how you can incorporate those insights into your own business.

Table of contents

  • Introduction: Why a data culture matters
  • Chapter 1: Adding Agility to your organization (Embracing and implementing agility)
  • Chapter 2: Better data, smarter business (Data makes you smarter)
  • Chapter 3: Getting the insights you need (Users + technology = innovation)
  • Chapter 4: Building trust into your data and teams (Putting trust in data into practice)

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